As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

The name “Aiguille du Midi” translates literally as “Needle of the Noon” or “Needle of the South”. It gets its name from its tapered form and from its position when viewed from Chamonix: it approximately indicates noon when the sun passes over its summit.

Rosie the elephants proves to be heavier than her companion and tips the park bench when she tries to sit down. (Photo by Mike Lloyd/Getty Images). 1977

A commuter exits a closed off station after a subway train derailment, Tuesday, June 27, 2017, in the Harlem neighborhood of New York. A subway train derailed near a station in Harlem on Tuesday, frightening passengers and resulting in a power outage as people were evacuated from trains along the subway line. The Fire Department of New York said a handful of people were treated for minor injuries at around 10 a.m. It said there was smoke but no fire. Delays were reported throughout the subway system. (Photo by Mary Altaffer/AP Photo)

People remove mud and rocks from their house after a massive landslide in Chosica, March 24, 2015. Seven people were killed and more were feared dead in Peru after a massive landslide buried parts of a town amid heavy rains, authorities said on Tuesday. Six were missing and 25 injured in the disaster in Chosica, some 30 kilometers (18.6 miles) east of Lima, said Alfredo Murgueytio, the head of the National Civil Defense Institute, Indeci. (Photo by Mariana Bazo/Reuters)

A woman cries as she watches the coffin containing the body of Venezuela's late President Hugo Chavez be taken from the hospital, where he died on Tuesday, to a military academy in Caracas, Venezuela, Wednesday, March 6, 2013. Seven days of mourning were declared, all schools were suspended for the week and friendly heads of state were expected for an elaborate funeral on Friday. (Photo by Rodrigo Abd/AP Photo)

A woman watches rescue operations after a bus and a truck crashed on the road that links the Honduran capital with the south of the country, near Germania, 11 km south of Tegucigalpa on February 5, 2017. At least 12 people were killed and 35 injured of some 70 who were on board the bus. (Photo by Orlando Sierra/AFP Photo)