A participant flies a kite during the “Letatlin N4” annual Festival of Kites, in Moscow, Russia on June 6, 2021. (Photo by Dimitar Dilkoff/AFP Photo)

A customer plays “Red Light, Green Light” game from the Netflix show “Squid Game” at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021. (Photo by Ajeng Dinar Ulfiana/Reuters)

People visit the sunflowers installation, which is a part of the immersive exhibition “Van Gogh Alive” featuring large scale of Van Gogh artworks, produced by Grande Experiences during a media event in Tokyo on January 11, 2024. (Photo by Philip Fong/AFP Photo)

A woman poses for a picture during Lunar New Year's Eve on Yaowarat Road in Bangkok's Chinatown, Thailand, February 9, 2024. (Photo by Jorge Silva/Reuters)

Models present Victoria Secret Fantasy Bras priced at $2 million each during a media preview of the Singapore JewelFest in Singapore October 8, 2015. The festival which is in its 13th year, sees over 42 Asian designers participating and over $300 million worth of jewels for sale. It opens from October 9 to 18. (Photo by Edgar Su/Reuters)

Playboy Bunnies pose for a selfie at the premiere of “The Transporter Refueled” at Playboy Mansion in Los Angeles, California August 25, 2015. The movie opens in the U.S. on September 4. (Photo by Mario Anzuoni/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

circa 1930: The neon illuminations of a wedding Chapel in Las Vegas.