Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Hopeful models together after their casting call for the 2008 for the L'Oreal Melbourne Fashion Festival at the Prahran Town Hall on January 23, 2008 in Melbourne, Australia. (Photo by Kristian Dowling/Getty Images)

Sepak Takraw – ISTAF Super Series Korea 2014-15 – Gunsan City, South Korea April 26, 2015: Thailand's Fueangfa (L) in action during the final. (Photo by Jeremy Lee/Reuters)

Second placed Kalex Moto2 Tito Rabat (rear R) of Spain and third placed Kalex Moto2 Alex Rins of Spain spray with champagne during the award ceremony for the Czech Grand Prix in Brno, Czech Republic, August 16, 2015. (Photo by David W. Cerny/Reuters)

A workman smooths out the gravel near the base of British artist Alex Chinneck' latest sculpture “A bullet from a shooting star” on the Greenwich Peninsula in London on September 17, 2015. The 35-metre tall, upside-down electricity pylon overlooks the Canary Wharf financial district. (Photo by Leon Neal/AFP Photo)

Toyoda Gosei Co Ltd's personal mobility concept airbag car "Flesby" is displayed at the 44th Tokyo Motor Show in Tokyo, Japan, October 28, 2015. (Photo by Yuya Shino/Reuters)

This artist's scoreboard displays a fictional game between Mars and Earth, with Mars in the lead. It refers to the success rate of sending missions to Mars, both as orbiters and landers. Of the previous 39 missions targeted for Mars from around the world, 15 have been successes and 24 failures. For baseball fans, that's a batting average of .385. The United States has had 13 successes out of 18 attempts, or a “batting average” of .722. NASA's Curiosity rover, set to land on the Red Planet the evening of Aug. 5, 2012 PDT (morning of Aug. 6 EDT), will mark the United States' 19th attempt to tackle the challenge of Mars, and the world's 40th attempt. (Image by NASA/JPL-Caltech)

A pro-democracy demonstrator fights with a Soviet soldier on top of a tank parked in front of the Russian Federation building on August 19, 1991, after a coup toppled Soviet President Mikhail Gorbachev. The same day, thousands in Moscow, Leningrad, and other cities answered Russian Republic President Boris Yeltsin's call to raise barricades against tanks and troops. (Dima Tanin/AFP/Getty Images)