Revelers dance and shout as they listen to music, in front of the main stage, during the 21st Woodstock Festival in Kostrzyn-upon-Odra, Poland July 31, 2015. An estimated 200,000 people attended the ongoing festival, a brainchild of Polish journalist and social campaigner Jerzy Owsiak, on Friday. Owsiak initiated the event to say thank you to those who donated money to his GOCC charity organisation that delivers medical care for children. (Photo by Kacper Pempel/Reuters)

Models dressed as showgirls participates in a fashion show in front of the Welcome to Fabulous Las Vegas sign on the Las Vegas Strip to kick off the pro-mask wearing campaign “Mask Up for Nevada” put on by Experience Strategy Associates amid the spread of the coronavirus on June 25, 2020 in Las Vegas, Nevada. On Wednesday, Nevada Gov. Steve Sisolak signed a directive requiring people to wear face coverings in public places throughout the state beginning on June 26 in response to a four-week upward trend of new daily COVID-19 cases. (Photo by David Becker/Zuma Press)

Since her stint in the 2019 Love Island villa, where she made the nation laugh, Irish television personality Maura Higgins has been working as a brand ambassador for Ann Summers. And the 31-year-old has really set pulses racing in her latest edit with the saucy lingerie brand. Available online and in stores from today, December 1, 2021, Maura has looks absolutely stunning in the new Ann Summers Christmas campaign which includes bodysuits and basques, two-piece sets, bras, and thongs in festive hues for the Christmas season. (Photo by Ann Summers/The Mega Agency)

South Korean environmental activists wearing masks symbolizing the coronavirus attend a prevention campaign as South Koreans take measures to protect themselves against the spread of coronavirus (COVID-19) on March 30, 2020 in Seoul, South Korea. South Korea has called for expanded public participation in social distancing, as the country witnesses a wave of community spread and imported infections leading to a resurgence in new cases of COVID-19. According to the Korea Center for Disease Control and Prevention on Monday, 78 new cases were reported. The total number of infections in the nation tallies at 9,661. (Photo by Chung Sung-Jun/Getty Images)

A woman loyal to the Houthi movement holds a rifle as she takes part in a parade to show support to the movement in Sanaa, Yemen September 6, 2016. The Saudi-led Arab coalition launched a military campaign against the Huthis and their allies in March 2015, after the rebels closed in on Gulf-backed President Abedrabbo Mansour Hadi in his southern refuge of Aden, forcing him into exile. (Photo by Khaled Abdullah/Reuters)

Bristol Museum & Art Gallery representatives on Monday, June 23, 2025 hold an empty frame against Avon Gorge in Bristol, which was painted by JMW Turner in The Rising Squall, Hot Wells, from St Vincent's Rock, Bristol (1792). A fundraising campaign has been launched to bring one of the earliest works by Turner back to the city of Bristol where the artist painted it when he was 17 years old. Bristol Museum & Art Gallery is now keen to acquire the work, which is believed to be the only oil painting Turner made of the city. (Photo by Ben Birchall/PA Images via Getty Images)

Actor George Clooney is arrested with his father Nick Clooney (2R) during a demonstration outside the Embassy of Sudan March 16, 2012 in Washington, DC. United to End Genocide, the Enough Campaign and Amnesty International held a rally to call on the United States and world leaders to stop the violence in South Sudan and prevent hundreds of thousands of people from starving. (Photo by Win McNamee/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.