While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Revellers dressed as the Devil take part in a parade to celebrate Saint Nicholas Day (Mikulas) in Prague, Czech Republic on December 5, 2022. Meeting Saint Nicholas, the Aangel, and the Devil, who talk to children and reward those who have behaved well during the year with small presents, is tradition in the Czech Republic before the Christmas holidays. (Photo by Michal Cizek/AFP Photo)

Night lovers; Hormozgan province, Iran. “In this picture, you can see the Milky Way rising on a fascinating spring night on the Persian Gulf coast. The stunning cliffs of this area make every viewer imagine and even talk to them! The light pollution from a faraway city was quite strong, so it was a challenging post-processing process. I’m a nightscaper who tries to achieve an artistic look in my images, and in this image, I tried to convey and capture the magic of this location”. (Photo by Mohammad Hayati/Milky Way Photographer of the Year)

Performers dressed as Pikachu, the popular animation Pokemon series character, perform in the Pikachu parade in Yokohama on August 7, 2016. Some 50 life-size Pikachu characters, the most famous from the Pokemon game, marched along the city’s waterfront street as visitors took mobile phone pictures and videos of them in scorching sunshine. Some participants said they attended the event to search for rare characters of Pokemon – a word short for “pocket monster” – for the megahit smartphone app, which was launched in several countries around the world last month. (Photo by Kazuhiro Nogi/AFP Photo)

In this November 28, 1966 file photo, one of the 10 beagles involved in the first test of the Veterans Administration Hospital in East Orange, N.J. smokes a cigarette through a machine linked to its windpipe by a plastic tube to test any link between smoking and emphysema. (Photo by AP Photo)

Seven month old Christine Joy shares her pram with two 5 week old Gunsure Golden Cherry's cocker spaniel pups from Gunsure Kennels in Ashford, Middlesex. 22nd May 1953. (Photo by Fred Morley/Fox Photos)

Mr. Grindell Matthews with his latest invention, the new photographic gun which is the latest development in sky signs. 1933. It can throw a beam of light 15 miles into the sky. (Photo by Fox Photos)

Television actress Catherine Fuller visits Trafalgar Square in London and feeds the famous pigeons. (Photo by Harry Kerr/BIPs/Getty Images). 26th June 1956