Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

Shakira poses with French Culture Minister, Frederic Mitterrand after being honored at Hotel Majestic on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Shy'm poses as she arrives at NRJ Music Awards 2012 at Palais des Festivals on January 28, 2012 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Actors Ma Sichun (L) and Zhou Dongyu pose backstage after both won the Best Leading Actress award for their movie “Soul Mate” at the 53rd Golden Horse Film Awards in Taipei, Taiwan November 26, 2016. (Photo by Tyrone Siu/Reuters)

Brazilian-American model Alessandra Ambrosio and other celebs arrive at the “Vogue Paris Celebrates 100” party at Palais Galliera during spring/summer 2022 Fashion Week in Paris, France on October 1, 2021. (Photo by Best Image/Backgrid USA)

A young fan watches as Green Bay Packers running back AJ Dillon (28) tries his best to ride her bicycle to training camp on Monday, August 1, 2022, at Ray Nitschke Field in Green Bay, Wis. (Photo by Dan Powers/USA TODAY Sports)

Bikini-clad women sit as they operate a 3.6 metre-high custom-made female robot at the “Robot Restaurant” in Kabukicho, one of Tokyo's best known red light districts, August 15, 2012. (Photo by Tokyo Scum Brigade)

NFL player Rob Gronkowski, of the New England Patriots, from second left, accepts the best comeback athlete award with his brothers, NFL free agent Chris Gronkowski and former NFL player Dan Gronkowski at the ESPY Awards at the Microsoft Theater on Wednesday, July 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP Photo)