Highland dancers compete at Inveraray Highland Games on July 19, 2022 in Inveraray, Scotland. The games are held in the grounds of Inveraray Castle celebrate Scottish culture and heritage with field and track events, piping, highland dancing competitions and heavy events including the world championships for tossing the caber. (Photo by Jeff J. Mitchell/Getty Images)

A cheerleader jumps for joy before the start of the Pan-Am Games in Santiago, Chile on October 31, 2023. Thousands of athletes from across the Americas are competing before the Paris Games next year. The International Olympic Committee recognised cheerleading as an Olympic sport in 2021. (Photo by Dylan Martinez/Reuters)

A rider demonstrates Lighting artist Bruce Munro latest installation “Star-Turn” at a one-night event in front of the Holburne Museum on December 21, 2011 in Bath, England. (Photo by Matt Cardy/Getty Images)

Vietnam's Khuat Phuong Anh (R) celebrates winning the women's 800m final during the 31st Southeast Asian Games (SEA Games) at My Dinh National Stadium in Hanoi on May 16, 2022. (Photo by Navesh Chitrakar/Reuters)

Cambodia’s Meth Sopheaktra and Pal Chhor Raksmy perform in the women's Vovinam self-defense event during the 32nd Southeast Asian Games (SEA Games) in Phnom Penh on May 8, 2023. (Photo by Tang Chhin Sothy/AFP Photo)

January 22, 2017; Atlanta, GA, USA; Atlanta Falcons cheerleaders take a picture in the confetti after the game against the Green Bay Packers in the 2017 NFC Championship Game at the Georgia Dome. Atlanta defeated Green Bay 44-21. (Photo by Jason Getz/USA TODAY Sports)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.