As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

“I was doing some event shooting for Bar One's Beer And Wine garden. I was working with these two ladies when all of a sudden I hear an "excuse me” and I see dude step into the frame right when I pressed the shutter button!” (Photo by 17thletter Photography)

Honey bees and ground bumblebees fly with thick purple pollen pouches to the flower of a corn poppy, also called poppy or corn rose, to obtain nectar in Berlin, Germany, Tuesday, June 7, 2022. Bumblebees, which like bees belong to the stinging bee family, form so-called summer colonies that exist for only a few months. (Photo by Wolfgang Kumm/dpa via AP Photo)

An artwork called “McJesus”, which was sculpted by Finnish artist Jani Leinonen and depicts a crucified Ronald McDonald, is seen on display as part of the Haifa museum's “Sacred Goods” exhibit, in Haifa, Israel, Monday, January 14, 2019. Hundreds of Christians calling for the sculpture's removal protested at the museum last week. (Photo by Oded Balilty/AP Photo)

«Little Red Riding Hood». “The moment I pulled this sweater out of the drawer for Frankie I knew what I wanted for my picture today. I envisioned the look, the style, and the composition. When working with a 2 year old it is never easy to actually get the shot you want, especially when they decide to skip nap time. But I really like how this one turned out” – Rich. (Photo by Rich)

This image was taken purely by chance, when Fujioka happened to pass a group of schoolgirls striking a popular social media pose in Hiroshima in 2017. “I didn’t even notice the Atomic Bomb Dome (war memorial) behind them when I photographed this image – the girls probably didn’t either. The past and present of Hiroshima co-exists here, with a river running between”. (Photo by Aya Fujioka)

The love padlocks, called cadenas d’amour, multiplied until there were thousands of love tokens on the bridge, each engraved with a message of love. (Photo by Charles Platiau/Reuters)