“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Moraine Lake is a glacially-fed lake in Banff National Park, 14 kilometres (8.7 mi) outside the Village of Lake Louise, Alberta, Canada. It is situated in the Valley of the Ten Peaks, at an elevation of approximately 6,183 feet (1,885 m). The lake has a surface area of .5 square kilometres (0.19 sq mi). The lake, being glacially fed, does not reach its crest until mid to late June. When it is full, it reflects a distinct shade of blue. The colour is due to the refraction of light off the rock flour deposited in the lake on a continual basis.

A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

The annual calendar features stunning shots of lighting, cloud formations and the aurora australis. Hundreds of photographers from every Australian state and territory submitted images to the Bureau of Meteorology for selection in the year’s calendar, with only the best chosen to represent the full spectrum of Australian weather. Here: April. A path through the clouds between Townsville and Richmond, Queensland. (Photo by Captain Victoria Harrison/Australian Bureau of Meteorology)

Bam Bam makes a fan feel his sweaty chest at Johnson' s Station in Picayune, Ms., on February 11, 2018. The Micro Wrestling Federation is a full scale, WWE type event sporting an entire cast under five feet tall. Founded in 2000, the MWF is the longest running organization within the Little Person wrestling industry according to its manager. (Photo by Emily Kask/AFP Photo)

Three elephant seals put on a show in Roie Galitz's “Three Tanors”, taken on January 7, 2016 in South Georgia Island. The Comedy Wildlife Photography Awards are in full swing, so check out some of the fierce competitors jostling for the top prize this year. Photographers Paul Joynson-Hicks MBE and Tom Sullam founded the awards to spotlight wildlife conservation efforts and to inject some humour into the world of wildlife photography. (Photo by Roie Galitz/CWPA/Barcroft Images)

Indian women beat men with stick (Lathi) during celebration of Lathmar Holi in Nandgaon village of Mathura district in Uttar Pradesh, India on February 25, 2018. Holi is observed in India at the end of the winter season on the last full moon of the lunar month. (Photo by Javed Sultan/Anadolu Agency/Getty Images)

Student Rabindra Bharati University celebrates the Holi festival, Color Festival on February 26, 2018 in Kolkata, India. Holi, the popular Hindu spring festival of colours is observed in India at the end of the winter season on the last full moon of the lunar month, and will be celebrated on March 1 this year. (Photo by Debajyoti Chakraborty/NurPhoto via Getty Images)