For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A man takes a photo of a mural entitled “Thank goodness Silvia is here” (Meno male che Silvia c'è), representing former Italian prime minister and presidential candidate Silvio Berlusconi dressed as a woman, by Italian street artist Salvatore Benintende aka TvBoy, on January 21, 2022 in Milan. (Photo by Piero Cruciatti/AFP Photo)

A grey heron is seen at the Sempione park, after Lombardy was downgraded from a red to an orange zone, loosening the coronavirus disease (COVID-19) restrictions including allowing non-essential shops to re-open, in Milan, Italy, April 13, 2021. (Photo by Flavio Lo Scalzo/Reuters)

American model Kaia Gerber wears a creation as part of the Prada Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, February 24, 2022. (Photo by Luca Bruno/AP Photo)

Canadian fashion designers Dean and Dan Caten kiss Spanish supermodel Esther Canadas at the end of the Dsquared2 men's Spring Summer 2024 collection presented in Milan, Italy, Friday, June 16, 2023. (Photo by Luca Bruno/AP Photo)

Models wear creations as part of the Maccapani men's and women's Spring Summer 2024 collection, unveiled during the Fashion Week in Milan, Italy, Friday, June 16, 2023. (Photo by Antonio Calanni/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)