If you see a weird trend or a mind boggling commercial, you know that it’s from Japan. Take the latest one for example. You might be misled be the title into thinking that those bloody bastards are killing poor rabbits and making iPhone cases out of them. However, the reality is much more adorable. The new trend is placing iPhones on rabbit’s tummies and taking pictures of it. Rabbits make the perfect iPhone holders! Not only are they fluffy as hell, they can also nibble on your fingers while you try to type a message, or try voiding your iPhone’s warranty by shaking your iPhone off while trying to escape this humiliation.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Greetings, sickly monkeys! Planet Nibiru is near already. Confess, parasites! Love you! Yours truly, Avax

A model poses with “The Wellbeing Toilet” the winning entry from a Dyno-Rod Initiative to create a new design for the domestic toilet at Central Saint Martins on November 18, 2013 in London, England. The concept was commissioned to mark 50 years of Dyno-Rod and World Toilet Day on November 19th, 2013 The “Wellbeing Toilet” looks at the health and wellbeing aspect of getting rid of your bodily waste by being sculpted to enhance the position of your body by enabling you to squat rather than sit. (Photo by Miles Willis/Getty Images for Dyno-Rod)