Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A bakery worker rides a bicycle as he carries fresh bread on his head in Cairo, Egypt, February 9, 2016. (Photo by Asmaa Waguih/Reuters)

A dog walker on Longsands beach before sunrise in Tynemouth, UK on April 1, 2016. (Photo by Owen Humphreys/PA Wire)

Cocoa pods are seen on the ground at a farm in Ile-Oluji village in Ondo state, southwest Nigeria March 29, 2016. (Photo by Akintunde Akinleye/Reuters)