The Swiss Federal Palace (Bundeshaus) is illuminated by giant light projection "The Jewel of the Mountains" in Bern, Switzerland October 15, 2015. The light and sound show will run every evening until November 29, 2015. (Photo by Ruben Sprich/Reuters)

With their affinity for hunting, sneaking, and hidden blade-like retractable claw, cats are really the assassins of the animal world. They're not as intimidating when they're kittens dressed up as assassins from the upcoming Assassin's Creed Unity, but what they lack in deadliness they more than make up for in cuteness. YouTube user Mr.TVCow posted the video, in which four hooded kittens hunt down a french soldier, much like like in a number of trailers for Assassin's Creed Unity. They use their eagle vision ability, parkour after their target, and perform lethal aerial assassinations, and yes, it's as unbearably adorable as it sounds.

The photography duo of Floto+Warner created the series, “Colorant”, from an idea that stemmed out of a previous series and the fascination of landscapes, with results that leave one in awe. Creating shapes, not experienced in nature, they tossed colored water in the air to capture “a momentary graffiti of air and space”. Using a high shutter speed to capture these fleeting moments, Floto/Warner has produced a multi-medium series with jaw-dropping results. Photo: “Orange Salt Flats”. (Photo by Floto/Warner)

A surfer rides a wave at the snowy beach of Unstad, in Lofoten Island, Arctic Circle, on March 9, 2016. Surfers from all over the world comes to Lofoten island to surf in extrem conditions. Ocean temperature is 6-7 °C, air temperature around 0°C in spite of a weather very unstable. (Photo by Olivier Morin/AFP Photo)

Five hundred replicas of the Stormtrooper characters from "Star Wars" are placed on the steps at the Juyongguan section of the Great Wall of China during a promotional event for "Star Wars: The Force Awakens" film, on the outskirts of Beijing, China, October 20, 2015. (Photo by Jason Lee/Reuters)

Naga Sadhus or Hindu Holy men leave after taking a dip during the first "Shahi Snan" (grand bath) at “Kumbh Mela” or the Pitcher Festival, in Prayagraj, previously known as Allahabad, India, January 15, 2019. (Photo by Danish Siddiqui/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.