A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

In this photo taken on Wednesday, January 9, 2013, ahead of the Chinese lunar new year of the Snake, following the Chinese zodiac, genetically modified, auspicious, white snakes slither across the altar at the Temple of White Snakes in Taoyuan county, in north western Taiwan. Director of the temple Mr. Lo Chin-shih says the new year of the snake would be a time of steady progress, in contrast to the more turbulent nature of the outgoing year of the dragon. The Chinese new year fall on February 10. (Photo by Wally Santana/AP Photo)

A journalist operate a harness with multiple recording devices capable of recording and live streaming outside the Great Hall of the People where the opening session of the Chinese People's Political Consultative Conference (CPPCC) was held in Beijing, China, Friday, March 3, 2017. Thousands of delegates have gathered at the Chinese capital for the opening of the annual session of the Chinese People's Political Consultative Conference, which advises the rubberstamp parliament, whose annual session begins Sunday. (Photo by Ng Han Guan/AP Photo)

The vendors show the toy of snake at the Spring Festival Temple Fair for celebrating Chinese Lunar New Year of Snake at the Temple of Earth park on February 9, 2013 in Beijing, China. The Chinese Lunar New Year of Snake also known as the Spring Festival, which is based on the Lunisolar Chinese calendar, is celebrated from the first day of the first month of the lunar year and ends with Lantern Festival on the Fifteenth day. (Photo by Feng Li)

Sea lion “Jay” paints a Chinese character reading “the Serpent” at the Hakkeijima Sea Paradise aquarium in Yokohama, suburban Tokyo on January 3, 2013. The event, marking the forthcoming Chinese lunar calender year of the snake was held as part of a New Year's attraction. (Photo by Kazuhiro Nogi/AFP Photo)