As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A sign reading “STOP Danger of Avalanches” blocks a local road on January 11, 2012 near Ischgl, Austria. Over the last few days heavy snowfalls have caused chaos in parts of Austria and Switzerland by blocking rail and road connections, stranding vacationers at mountain ski resorts and creating the risk of avalanches throughout the region. (Photo by Johannes Simon/Getty Images)

Dismaland is a temporary art project organized by street artist Banksy, constructed in the seaside resort town of Weston-super-Mare in Somerset, England.The secretive pop-up exhibition at the Tropicana, a disused lido, is "a sinister twist on Disneyland" that opened during the weekend of 21 August 2015. Banksy has described it as a "family theme park unsuitable for children".

Transgender contestants run backstage before the final of the annual Miss Tiffany's Universe 2014 transvestite contest in the beach resort town of Pattaya, May 2, 2014. The contest aims to promote a positive image of transvestites. (Photo by Athit Perawongmetha/Reuters)

The November 2018 Square Print Sale, presented by Magnum Photos and Aperture, brings together over 100 images to explore perspectives on transition and transformation in photography. Here: New York City, 1965, by Joel Meyerowitz. “A girl on a Vespa on her way to who knows where, when the light stopped her at the 72nd street crossing near the Dakota, where John Lennon would one day cross paths with his fate. She takes this moment to finesse a fingernail before she resumes her downtown journey, while I, stopping at the same crossing, but on foot, leap into the street to capture this vision of a dream girl before time takes her on her way”. (Photo by Joel Meyerowitz/Courtesy Aperture)

The known as “callejón de los brujos” has become an alternative for the sick in Venezuela. The health crisis that affects hundreds of Venezuelans who face every day the serious shortage of medicines, lack of medical supplies and the high costs of medicines that are unattainable for the population. However, many Venezuelans have resorted to alternative methods to science in recent years. (Photo by Alvaro Fuente/NurPhoto via Getty Images)

The Y-40 Deep Joy is the worlds deepest pool. Y-40 is projected by Architect Emanuele Boaretto and supported by the “Boaretto Group Hotel and Resort”. The name Y-40 is inspired by mathematical symbols. “Y” is the ordinate axis of the Cartesian system and “–40” means the world's record depth or our pool- that is 40 meters underground. (Photo by Courtesy Y40 Deep Joy)

René Maltête was a French photographer and poet. His pictures were based on the element of surprise and incongruity, often having a humorous and even philosophical side to them. At the start of his career, he often had to resort to manual labor as an addition to his to his profession in order to pay the bills. However, René's talent of seeing and being able to capture in time humorous moment of mundane, day-to-day life payed off in the end. Over the years, his works were published in a number of magazines in addition to numerous exhibitions that were held worldwide to popularize his work. (Photo by René Maltête)