A young Emirati boy looks on as his falcon flies at the Liwa desert, 220 kms west of Abu Dhabi, on the sidelines of the Mazayin Dhafra Camel Festival on December 21, 2013. The festival, which attracts participants from around the Gulf region, includes a camel beauty contest, a display of UAE handcrafts and other activities aimed at promoting the country's folklore. (Photo by Karim Sahib/AFP Photo)

Members of a samba school warm up before parading along Copacabana Beach in Rio de Janeiro, Brazil, Saturday, January 6, 2018. Musicians and members from Rio de Janeiro's top 13 samba schools have paraded in an event aimed at promoting tourism ahead of Rio's world famous Carnival that begins early next month. (Photo by Leo Correa/AP Photo)

Elephants spray villagers with water in celebration of the Songkran water festival in Thailand's Ayutthaya province, north of Bangkok, April 10, 2015. The annual elephant Songkran is held to promote the tourism industry prior the Songkran Festival which is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Chaiwat Subprasom/Reuters)

A reveller gets ready to dance during a "pow-wow" celebrating the Indigenous Peoples Day Festival in Randalls Island, New York, October 11, 2015. The festival is held as a counter-celebration to Columbus Day and is to promote Native American culture and history. (Photo by Eduardo Munoz/Reuters)

Nepalese Mahuts with their elephant participate in elephant picnic as a part of the12th Chitawan Elephant Festival at Sauhara, Chitawan, some 154 kilometer from the capital of Kathmandu, Nepal, 28 December 2015. More than 80 elephant with their Mahuts joined the elephant picnic. The five-day festival began on 26 December to spread awareness about wildlife and promote tourism. (Photo by Hemanta Shrestha/EPA)

For more than 2,000 years, women from the Baiga tribe in the highland district of Dindori, in central India’s Madhya Pradesh state, have been tattooed. Sumintra, 25, from Bona village, has the markings across her forehead, legs and arms. The women who work as tattoo artists are knowledgable about the different types of designs and pigments preferred by various tribes, and their meanings are passed to them by their mothers. The tattooing ‘season’ begins with the approach of winter. (Photo by Ronny Sen/WaterAid/The Guardian)

A contestant prepares backstage before the final show of the Miss International Queen 2018 transgender beauty pageant in Pattaya, Thailand March 9, 2018. Twenty-seven international contestants are participating in the annual beauty contest for transgender women which aims to promote the tourism industry in the resort city of Pattaya and create a positive image of transgender people. (Photo by Soe Zeya Tun/Reuters)

An old locomotive train that was used for transporting coal is preserved as a monument at Ny-Alesund, in Svalbard, Norway, October 11, 2015. A Norwegian chain of islands just 1,200 km (750 miles) from the North Pole is trying to promote new technologies, tourism and scientific research in a shift from high-polluting coal mining that has been a backbone of the remote economy for decades. (Photo by Anna Filipova/Reuters)