The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A security guard walks past a giant Doctor Who poster at the “Doctor Who 50th Celebration” event in the ExCeL centre on November 22, 2013 in London, England. The sold-out three day event in the ExCeL London convention centre celebrates 50 years of the show which has seen 11 actors play the role of Doctor Who and receives a worldwide cult following. (Photo by Oli Scarff/Getty Images)

Hounds of The Cheshire Forest Hunt push their snouts through the bars of their kennels as they eagerly await their morning walk in preparation for the start of the new hunting season, in Knutsford, England, on Oktober 31, 2013. The hunting season traditionally starts around November 1st. Although a ban on hunting has been in force since February 2005, many supporters of fox hunting are continuing to call for a repeal of the ban, saying the current law is hard to interpret and enforce. (Photo by Christopher Furlong/Getty Images)

Isabel Schmalenbach, an environmental scientist with the Helgoland Biological Institute (Biologische Anstalt Helgoland), part of the Alfred Wegener Institute for Polar and Marine Research, holds a one-year old baby European lobster (Homarus gammarus) raised at the institute on August 3, 2013 on Helgoland Island, Germany. Later in the day Schmalenbach and her colleagues released a total of 415 one-year old lobsters into the North Sea as part of an effort to repopulate the lobster population around Helgoland (also called Heligoland). In the 19th century local fishermen caught up to 80,000 lobsters a year in the surrounding waters, combined with the heavy allied bombing of the island during and after World War II, as well as other environmental factors, decimated the lobster population. (Photo by Sean Gallup)

A fighter jet flies above as Ukrainian soldiers sit on an armoured personnel carrier in Kramatorsk, in eastern Ukraine April 16, 2014. Ukrainian government forces and separatist pro-Russian militia staged rival shows of force in eastern Ukraine on Wednesday amid escalating rhetoric on the eve of crucial four-power talks in Geneva on the former Soviet country's future. (Photo by Marko Djurica/Reuters)

A penitent called “Morion” checks his mobile phone in Mogpog town on Marinduque island in central Philippines April 14, 2014. During the annual festival, masked and costumed penitents called “Moriones” dress in attire that is the local interpretation of what Roman soldiers wore during biblical times. Holy Week is celebrated in many Christian traditions during the week before Easter. (Photo by Erik De Castro/Reuters)

A laborer works at an upside-down house under construction at Fengjing Ancient Town, Jinshan District, south of Shanghai, March 17, 2014. Workers are putting the final touches on this eccentric tourist attraction built at the “China Folk Painting Village”. Furniture will also be placed upside down in the house, which is expected to open the public in April, according to local media. (Photo by Carlos Barria/Reuters)

An arm holding a giant gun appears to explode through a wall, while elsewhere a man walks a tiger on a leash. These breathtaking pencil drawings are the work of 31-year-old artist Ben Heine, who lives and works in Rochefort, Belgium. The “anamorphic illusions”, part of the artist's “Pencil Vs Camera” series, appear slightly distorted unless viewed from the exact same perspective in which they were created. Photo: Visual artist Ben Heine at work in his studio while he creates one of his “anamorphic illusions” in Rochefort, Belgium. (Photo by Ben Heine/Barcroft Media)