2000 attended a welcome party at TigerTiger Manchester which was the first event in set of big club night for new students to Manchester and Salford universities in Manchester, UK on September 19, 2016. This year, university bosses have stepped up security in Manchester. (Photo by Jordan Sinclair/UK News Pictures)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Student of Meiji University Yuki Hou licks a screen of Taste the TV (TTTV), a prototype lickable TV screen that can imitate the flavours of various foods, during its demonstration at the university in Tokyo, Japan, December 22, 2021. (Photo by Kim Kyung-Hoon/Reuters)

Miss Vanjie performs during the LA Pride 2019 on June 09, 2019 in West Hollywood, California. (Photo by Matt Winkelmeyer/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Protesting university students flee as police fire stun grenades outside Parliament in Cape Town, South Africa, Wednesday October 21, 2015. The protests are part of a wave of nationwide protests that have shut down many South Africa universities, which say they are struggling with higher operational costs as well as inadequate state subsidies. (Photo by AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.