A car “crashed” into the ground at Hackescher Markt in Berlin, Germany on November 15, 2016, ahead of the launch of Jeremy Clarkson, Richard Hammond and James May's new show, “The Grand Tour”, on Amazon Prime Video, on Friday. (Photo by Clemens Bilan/Getty Images for Amazon Prime Video)

Cara Delevingne poses onstage for Savage X Fenty Show Presented By Amazon Prime Video – Show Sneak Peak at Barclays Center on September 10, 2019 in Brooklyn, New York. (Photo by Dimitrios Kambouris/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

A young evacuee of Japanese ancestry waits with the family baggage before leaving by bus for an assembly center in California, in this April 1942 handout photo. February 19, 2017 marks the 75th anniversary of FDR signing executive order 9066, authorizing the internment of Japanese Americans during World War Two. (Photo by Courtesy Clem Albers/Department of the Interior/War Relocation Authority/National Archives/Reuters)

Flames from a burning barricade lit by pro-democracy protesters is reflected in the windows of a passing bus as passengers watch on during a protest gathering in front of Mong Kok police station on September 22, 2019 in Hong Kong, China. Pro-democracy protesters have continued demonstrations across Hong Kong, calling for the city's Chief Executive Carrie Lam to immediately meet the rest of their demands, including an independent inquiry into police brutality, the retraction of the word “riot” to describe the rallies, and genuine universal suffrage, as the territory faces a leadership crisis. (Photo by Chris McGrath/Getty Images)

Tate McRae performs at the 2025 MTV Video Music Awards in Elmont, New York, U.S., September 7, 2025. (Photo by Brendan Mcdermid/Reuters)

A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.