Undated handout issued by Take A View of Sunrise at Winnats Pass, Derbyshire, England which won the Visit Britian “You're invited” Award for the best image from an overseas entrant category in this year's Landscape Photographer of the Year Awards. (Photo by Sven Mueller/PA Wire)

Georgie Bain takes a selfie with her horse in “Best Friends” in Aberdeen, United Kingdom, Date Unknown. For the first time, the founders of the Comedy Wildlife Photography Awards have launched a photography award show giving proud pet owners a chance to show off their quirky pets. (Photo by Georgie Bain/Barcroft Images/Comedy Pet Photography Awards)

American singer-songwriter Olivia Rodrigo accepts the Grammy award for Best Pop Vocal Album for “Sour” during the 64th Annual Grammy Awards show in Las Vegas, Nevada, U.S., April 3, 2022. (Photo by Mario Anzuoni/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Roped up climbers leave the summit of Breithorn at 4,164 metres (13,661 feet) on the ridge marking the border with Switzerland (left) and Italy in the Alpine resort of Zermatt August 4, 2014. Switzerland will vote on November 30 on an initiative from the group Ecopop which proposes a cap on the number of immigrants. The group says it is motivated by concerns about a lack of living space exerting too much pressure on the land and natural resources, rather than by opposition to foreigners. (Photo by Denis Balibouse/Reuters)

An art installation formed with milk churns, made by land art artist Gerard Benoit a la Guillaume, is seen at the Chenau de Mayen in the resort of Leysin, Switzerland August 7, 2015. More than 80 milk churns were placed between the Tour d'Ai and the Tour de Mayen summits at an altitude of 2,000 meters (6,561 feet) above sea level under the direction of the artist, to be photographed for his ongoing art project entitled “Milk churns without borders”. (Photo by Denis Balibouse/Reuters)

Children fall as they slide down on a float along a chute to cross a pool of water and foam during the “Letniy Gornoluzhnik” (Summer mountain puddle rider) festival at the Bobroviy Log Fun Park near the Siberian city of Krasnoyarsk, Russia, August 23, 2015. The annual competition marks the end of the summer season at the Siberian ski, rest and entertainment resort. (Photo by Ilya Naymushin/Reuters)

Dubai is now home to what has been billed as the world’s largest indoor dog park, complete with customised luxury suites, 24/7 webcams, flat screen TVs and orthopedic mattresses. Launched during Easter at Dubai Investment Park, My Second Home already has many takers with 40 of its 200 residential luxury rooms booked for summer. Here: a dog sits on its bed at My Second Home, a newly opened luxury pet resort and spa, in Dubai, April 24, 2015. (Photo by Ahmed Jadallah/Reuters)