A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Agueda in Portugal is the setting for this wonderful installation by Sextafeira called Floating Umbrellas. This colorful creation is a part of the Agitagueda art festival. Due to the fact that the same idea was used last year this is the second time the streets of this town have been covered with loads of vivid umbrellas, providing shade, as well as a wonderful sight. The people loved it so much that the repetitive nature of the installation does not carry the risk of becoming boring, but rather turning into a wonderful tradition.

Indian police officers walk wearing virus themed helmet during an awareness drive aimed at preventing the spread of the coronavirus in Hyderabad, India, Wednesday, June 9, 2021. (Photo by Mahesh Kumar A./AP Photo)

A model waits backstage before participating in AFI Joburg Fashion Week show with the theme #AfroAsia, in Johannesburg, South Africa October 4, 2018. Picture taken October 4, 2018. (Photo by Siphiwe Sibeko/Reuters)

A participant in a tiger-themed costume walks during the “bakeneko” or supernatural cat festival as a Halloween parade in the Kagurazaka district of Tokyo on October 13, 2024. (Photo by Philip Fong/AFP Photo)

This picture taken on June 18, 2025 shows a woman posing for a picture next to the character Mokoko as she visits Pop Mart's theme park Pop Land in Beijing. (Photo by Pedro Pardo/AFP Photo)

A talented body painter has created a series of mind-bending illusions that cover entire torsos. Natalie Fletcher’s work are enough to make people double-take, the spiraling patterns of some appearing to fade into the abyss. In other works, the artists designs look as though they are never ending, while some show body parts appearing to protrude from models chests. The idea behind the ongoing series came to Natalie, 30, as a means of keeping entertained during the winter months. Here: Optical illusion bodypaint. (Photo by Natalie Fletcher/Cater News)

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)