Miss France contestants stand on stage during the Miss France 2016 beauty pageant, on December 19, 2015 in Lille, northern France. (Photo by Philippe Huguen/AFP Photo)

Chahad, 16, gets groomed at a beauty Salon in Kalak before her wedding party, Iraq February 16, 2017. It's the second marriage to take place in the IDP camps east of the city where tens of thousands are living, having fled the fighting in Mosul. (Photo by Zohra Bensemra/Reuters)

Candice Swanepoel attends the Victoria's Secret Very s*xy Tour Stop in Dallas at Victoria's Secret Beauty at the NorthPark Mall on March 22, 2012 in Dallas, Texas. (Photo by Peter Larsen/ Getty Images for Victoria's Secret)

Kirby waits to be judged during the 44th annual Drake Relays Beautiful Bulldog Contest, Monday, April 24, 2023, in Des Moines, Iowa. The pageant kicks off the Drake Relays festivities at Drake University where a bulldog is the mascot. (Photo by Charlie Neibergall/AP Photo)

In this picture taken with a drone a man and a woman enjoy the beautiful weather at the Langwieder See (Lake Langwieder) in Munich, Germany, Thursday, June 18, 2020. (Photo by Sven Hoppe/dpa via AP Photo)

A contestant prepares at the backstage before the Miss Transqueen India 2018 transgender beauty pageant in Mumbai, India on October 7, 2018. (Photo by Francis Mascarenhas/Reuters)

Contestants in the Miss International Queen, a transgender beauty pageant, in Pattaya, Thailand, on Saturday, August 24, 2024. (Photo by Andre Malerba/ZUMA Press Wire/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.