Fashion models Iris Law and Paloma Elsesser prepare backstage at the Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City. (Photo by Sansho Scott/BFA.com/Shutterstock)

Fashion model Irina Shayk prepares backstage at the Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)

American model Emily Ratajkowski attends The Fashion Awards 2025, an annual event raising money for the British Fashion Council Foundation, at the Royal Albert Hall, in London, Britain on December 1, 2025. (Photo by Maja Smiejkowska/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

British artist Nnena Kalu's presentation during a press preview for the 2025 Turner Prize at Cartwright Hall Art Gallery in Bradford, Britain, 23 September 2025. The Turner Prize is awarded to a British artist for an outstanding exhibition or presentation during the previous year. The shortlisted artists are Nnena Kalu, Rene Matic, Mohammed Sami, and Zadie Xa. The 2025 Turner Prize is held at Cartwright Hall in recognition of Bradford's status as UK City of Culture 2025. (Photo by Adam Vaughan/EPA)

Lucas Moraes (BRA) and Armand Monleon (ESP) of team Toyota Gazoo Racing trains during the shakedown prior Rally Dakar 2025 in Bisha, Saudi Arabia on January 02, 2025. (Photo by Marcelo Maragni/Red Bull)

A model presents a creation from The Blonds during New York Fashion Week Fall-Winter 2025 in New York City, U.S., February 8, 2025. (Photo by David Dee Delgado/Reuters)