Spanish director Pedro Almodovar and actress Penelope Cruz chat before the start of the Spanish Film Academy's Goya Awards ceremony in Madrid, Spain, February 4, 2017. (Photo by Paul Hanna/Reuters)

A participant prepares for the Red Bull Air Race World Championships in Abu Dhabi, United Arab Emirates on February 6, 2017. (Photo by Red Bull Content Pool/SIPA Press/Rex Features/Shutterstock)

Undercover Israeli police arrest a Palestinian demonstrator during clashes following protests against U.S. President Donald Trump's decision to recognize Jerusalem as the capital of Israel, in the West Bank city of Ramallah, Wednesday, December 13, 2017. (Photo by Nasser Shiyoukhi/AP Photo)

A woman walks at the Boulevard of the River the eve of the International Women's Day, in Cali, Colombia, 07 March 2019. (Photo by Ernesto Guzman Jr./EPA/EFE)

Highly commended, mammals: Gelada after the storm – Marco Gaiotti (Italy). “Gelada baboons are the only monkey species in the world that feed on grasses. They are native to the tableland of Ethiopia. Every morning large family groups wander from their sleeping places in the steep rock face, up to 1,000 metres high, to the feeding grounds at the tablelands. This image clearly depicts their feeding strategy: they pull out bunches of grass, sort the stalks and then lift them to their mouth. This shot was taken towards the end of the rainy season after a heavy storm”. (Photo by Marco Gaiotti/2019 GDT European Wildlife Photographer of the Year)

Skiers and snow boarders descend from a slope as they attempt to break the record for mass skiing in swimming suits at Rosa Khutor resort near Sochi, Russia, April 9, 2016. (Photo by Kazbek Basayev/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Muslim children play sack race during Eid-al-Fitr celebration in Taguig city, south of Manila July 18, 2015. (Photo by Romeo Ranoco/Reuters)