As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman walks past a stall at a market in Banjul, Gambia December 15, 2016. (Photo by Afolabi Sotunde/Reuters)

Emily Hasler, an English Heritage employee at Charles Darwin's home, Down House, cleans a rabbit bone in his old study on April 2, 2011 in Downe, England. Staff at the house are cleaning and preparing the property ahead of their peak visitor season. The house contains the study where Darwin wrote “On the Origin of Species”, as well as family rooms and an extensive garden that inspired the renowned scientist. (Photo by Oli Scarff/Getty Images)

Gizzard, a chihuahua is held by his owner at the 31st Annual Tompkins Square Halloween Dog Parade in New York, U.S., October 23, 2021. Last year the parade was cancelled due to the coronavirus pandemic. (Photo by Caitlin Ochs/Reuters)

A boy attends the “Bloco da Lama” (Block of Mud) group during the carnival festivities, in Paraty, Brazil on February 11, 2024. (Photo by Pilar Olivares/Reuters)

Rita Ora's sister Elena has shown off her model looks while in Ibiza in the second decade of August 2023. (Photo by elenaora/Instagram)

People watch as Secretary of State Antony Blinken's motorcade moves through Kinshasa, Congo, Tuesday, August 9, 2022. (Photo by Andrew Harnik/Pool via AP Photo)

Erika Sanada is an artist based in San Francisco, USA. Her concept is “Odd Things”. She want her audience to feel emotions that include excitement, astonishment and impact when they look at her artwork there are two reasons why she create odd, creepy and grotesque things. One is the memory of her childhood and the second is constant anxieties.