Iraqi Kurdish refugees wait with children in Cukurca refugee camp in Turkey April 8, 1991. Reuters photographers have chronicled Kurdish refugee crises over the years. In 1991 Srdjan Zivulovic documented refugees in Cukurca who had escaped a military operation by Saddam Hussein's government in Iraq aimed at “Arabising” Kurdish areas in the north. Hundreds of thousands fled into Turkey and Iran. Images shot in recent months show familiar scenes as crowds of people flee Islamic State militants in Syria. There are as many as 30 million Kurds, spread through Turkey, Iraq, Syria and Iran. Most Kurds are Sunni Muslims, but tend to feel more loyalty to their Kurdishness, rather than their religion. (Photo by Srdjan Zivulovic/Reuters)

An Indian Sikh Nihang, or warrior, performs Gatka martial arts skills during a procession at the Golden Temple in Amritsar on January 6, 2014, as part of birth anniversary celebrations of Guru Gobind Singh. The birth anniversary of Guru Gobind Singh, the tenth Sikh guru, is marked on January 6. (Photo by Narinder Nanu/AFP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

An Armatix employee holds a “smart gun” by the company at the Armatix headquarters in Munich May 14, 2014. The gun is implanted with an electronic chip that allows it to be fired only if the shooter is wearing a watch that communicates with it through a radio signal. If the gun is moved more than 10 inches (25 cm) from the watch, it will not fire. A Maryland gun shop owner has dropped his plan to be the first in the United States to sell the so-called “smart gun” after a backlash that included death threats. (Photo by Michael Dalder/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An Indian girl dressed in traditional attire reacts to camera as she watches a cultural performance during Lohri festival in Jammu, India, Monday, January 13, 2014. Lohri is a celebration of the winter solstice observed by Hindus and Sikhs in northern India. (Photo by Channi Anand/AP Photo)

A Pakistani farmer guides his bulls as he competes in a traditional bull race in Khunda village in the northwestern district of Attock, some 80 kilometers from Islamabad on January 3, 2015. Tens of thousands of people gather whenever there is a bull race held in Pakistan which are usually the highlight of festivals organized in rural areas of the Asian country, and attract lots of spectators due to their thrilling nature. The traditional competition attracts landlords and farmers from all around the province where the race is held, and they all bring their fastest and strongest bulls in hopes of gaining a reputation. (Photo by Aamir Qureshi/AFP Photo)

An Indian Sadhu, or Hindu holy man, sits for a community feast at the Sangam, the confluence of the Rivers Ganges, Yamuna and mythical Saraswati, during the annual month-long Magh Mela religious fair in Allahabad, India, Friday, January 16, 2015. Hundreds of thousands of devout Hindus are expected to take holy dips at the confluence during the astronomically auspicious period of over 45 days celebrated as Magh Mela. (Photo by Rajesh Kumar Singh/AP Photo)