Yang Juan, an employee at Goopal Group, takes a nap in her seat after lunch, in Beijing, China, April 21, 2016. Office workers sleeping on the job is a common sight in China, where a surplus of cheap labour can lead to downtime at work. But in China's technology sector, where business is growing faster than many start-up firms can hire new staff, workers burn the midnight oil to meet deadlines and compete with their rivals. Some companies provide sleeping areas and beds for workers to rest during late nights. (Photo by Jason Lee/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds ‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

In this image released on November 08, American singer Madison Beer poses at the MTV EMA's 2020 on October 30, 2020 in Los Angeles, California. The MTV EMA's aired on November 08, 2020. (Photo by Rich Fury/Getty Images for MTV)

In this image released on December 09, English model Leomie Anderson and English model and actress Jourdan Dunn attend the 2020 MOBO Awards held at Exhibition London on December 07, 2020 in London, England. The MOBO Awards will be live-streamed on YouTube at 7pm and broadcast on BBC One at 10.45pm. (Photo by Michael Tubes/MOBO Organisation/Rex Features/Shutterstock)

A person stops to take a picture of the sun setting behind the San Francisco skyline as seen from Grizzly Peak Boulevard in Oakland, Calif., Thursday, Dec. 31, 2020. (Photo by Jose Carlos Fajardo/Bay Area News Group via AP Photo)