Yang Juan, an employee at Goopal Group, takes a nap in her seat after lunch, in Beijing, China, April 21, 2016. Office workers sleeping on the job is a common sight in China, where a surplus of cheap labour can lead to downtime at work. But in China's technology sector, where business is growing faster than many start-up firms can hire new staff, workers burn the midnight oil to meet deadlines and compete with their rivals. Some companies provide sleeping areas and beds for workers to rest during late nights. (Photo by Jason Lee/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds ‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

English singer Victoria Louise “Pixie” Lott attends the launch of the new Pixie Lott Paint collection at The Cuckoo Club on June 27, 2017 in London, England. (Photo by PA Wire)

UK “Ex On The Beach” star Chloe Goodman had a huge fashion disaster at a London Fashion Week event in Chelsea last night September 21, 2016, when her Christian Louboutin heel got caught in a metal grate. The former Celebrity Big Brother housemate looked embarrassed whilst trying to get her heel back after the disaster as well as cupping her top to avoid a second wardrobe malfunction. (Photo by XposurePhotos.com)

Kendall Jenner dazzles as the face of La Perla's feminist lingerie collection in Los Angeles, California on November 10, 2016. The 21-year-old model stars in a new campaign for the brand centered on “the liberation of every woman from the need to suffer for beauty”, reports Entertainment Tonight. La Perla released photos of Jenner and fellow models Isabeli Fontana and Liu Wen in its Spring 2017 collection on Instagram this week. (Photo by Splash News and Pictures)