As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Iraqi Kurdish refugees wait with children in Cukurca refugee camp in Turkey April 8, 1991. Reuters photographers have chronicled Kurdish refugee crises over the years. In 1991 Srdjan Zivulovic documented refugees in Cukurca who had escaped a military operation by Saddam Hussein's government in Iraq aimed at “Arabising” Kurdish areas in the north. Hundreds of thousands fled into Turkey and Iran. Images shot in recent months show familiar scenes as crowds of people flee Islamic State militants in Syria. There are as many as 30 million Kurds, spread through Turkey, Iraq, Syria and Iran. Most Kurds are Sunni Muslims, but tend to feel more loyalty to their Kurdishness, rather than their religion. (Photo by Srdjan Zivulovic/Reuters)

“For most Londoners, the most common view they enjoy as they trudge to work is the back of another commuter's head. But now, thanks to the Streetmuseum app, anyone traipsing through the capital's streets can step back in time to see what London looked like in the 19th and 20th century compared with today – all in the same image”. – Joe Krishnan via The Independent. Photo: A street scene in London’s Covent Garden with the underground station and a horse and cart in the background in c.1930 and the same street in 2014. (Photo by Museum of London/Streetmuseum app)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

Mark Dill and Brit Thacker practice acro-yoga as approximately 70,000 people from all over the world gather for the 30th annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S. August 29, 2016. (Photo by Jim Urquhart/Reuters)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds ‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

A ship being used for the filming of World War Z sets sail from Falmouth Harbour on August 4, 2011 in Falmouth, United Kingdom. The Cornish coastal town is currently being used to film the zombie film that stars Brad Pitt. (Photo by Matt Cardy/Getty Images)

Actor Brad Pitt films a scene from “World War Z” in Glasgow City centre on August 18, 2011 in Glasgow, Scotland. The film, which is set in Philadelphia, will be shot in various parts of the city transforming it into ruins to shoot a post apocalyptic zombie film. (Photo by Jeff J Mitchell/Getty Images)