As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Lawmakers from the main opposition Republican People's Party (CHP) and ruling AK Party (R) scuffle during a debate on a legislation to boost police powers, at the Turkish Parliament in Ankara, Turkey, February 19, 2015. (Photo by Reuters/Stringer)

A crocodile at a zoo in the southern Taiwan city of Kaohsiung holds the forearm of a zoo veterinarian in its teeth, April 2007. Surgeons in Taiwan have reattached a vet's arm, after it was bitten off by a crocodile as he tried to give it an anaesthetic injection. His attacker is one of a pair of Nile crocodiles kept at Shoushan zoo. Nile crocodiles are known to be man-eaters, but are also listed as an endangered species. (Photo by Frank Lin/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

An Apple Inc., employee holds the new white iPhone 4 at the Apple store April 28, 2011 in Palo Alto, California. The long awaited white iPhone, first announced in June of 2010, went on sale worldwide for the first time today. (Photo by David Paul Morris/Getty Images)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

Eurovision fans from Sweden kiss in front of the Globen Arena prior the first the Eurovision Song Contest final in Stockholm, Sweden, Saturday, May 14, 2016. (Photo by Martin Meissner/AP Photo)