A cat jumps from a shelf to catch a light beam at the “Kis-Kis” Cat Cafe in the Siberian city of Krasnoyarsk, Russia, July 6, 2015. A local animals rights group founded the shelter for dozen of homeless cats and combined it with the cafe, where visitors can communicate with animals for hourly fee in addition to drinks, table games, books and WI-FI. (Photo by Ilya Naymushin/Reuters)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A protester is taken to hospital after he was wounded by birdshot during a street protest after it was announced that the runoff Jan. 24, presidential election had been postponed, in Port-au-Prince, Haiti, Friday, January 22, 2016. The Provisional Electoral Council in Haiti has postponed the election amid escalating protests by the opposition, which claims the first round was marred by fraud in favor of a government-backed candidate. (Photo by Dieu Nalio Chery/AP Photo)

Waves crashing on the shore at sunrise at St Mary's lighthouse in Whitley Bay in Tyne and Wear on the north east coast of England on Friday, October 22, 2021. (Photo by Owen Humphreys/PA Images via Getty Images)

A combination of high tide and strong winds in the coastal city of Saint-Malo, France, resulted in waves as high as apartment blocks on Friday, March 24, 2023. Waves 50 foot (15,24 m) high flooded the streets as they breached sea walls. (Photo by Mathieu Rivrin/Solent News & Photo Agency)

Large waves crash onto seafront at Tynemouth in the North East, UK late Sunday afternoon on October 15, 2023. (Photo by Ian Sproat/Picture Exclusive)

Waves crash against the lighthouse in Seaham Harbour, County Durham in northeast England on Friday, November 24, 2023. (Photo by Owen Humphreys/PA Images via Getty Images)