A reveller attends a LGBT+ pride parade in Santiago, Chile, November 13, 2021. (Photo by Ivan Alvarado/Reuters)

The Sergio Hudson collection is modeled during Fashion Week, Saturday, February 11, 2023, in New York. (Photo by Mary Altaffer/AP Photo)

“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Fireworks illuminate the Ampera Bridge during a New Year's Eve celebrations in Palembang, Indonesia on January 1, 2020. (Photo by Muhammad Tohir/Sijori Images via ZUMA Wire/Rex Features/Shutterstoc)

Visitors of the world's longest tree top walk between the trees of the Bavarian forest on November 6, 2009 in Neuschoenau, Germany. The path, 1300 meters long and in 8 to 25m height, winds up to an impressive tower with a height of 44 meters. The wooden construction is integrated into the forest and delivers a natural experience. (Photo by Miguel Villagran/Getty Images)