The television tower is pictured in Berlin, Germany, May 29, 2016. (Photo by Hannibal Hanschke/Reuters)

The giant mural titled “Under the Hand” by Maclaim Crew is visible on a building facade in Kreuzberg district on June 26, 2014 in Berlin, Germany. Berlin, with its long tradition of counter-culture, has become a mecca for street art of all dimensions and messages. (Photo by Sean Gallup/Getty Images)

Dancers take part in the Karneval der Kulturen (Carnival of Cultures) street parade of ethnic minorities, in Berlin, Germany, May 24, 2015. A few dozen dancers, musicians and performers from dozens of communities took part in the urban festival on Sunday that aspires to reflect the multi-ethnic diversity of the German capital. (Photo by Hannibal Hanschke/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Zombie enthiusiasts gather near the broadcast tower at Alexanderplatz before setting out on a “Zombie Walk” in the city center on October 27, 2012 in Berlin, Germany. Approximately 150 zombies, who had organized themselves through Facebook, walked and limped across Alexanderplatz, growled and moaned at passersby and performed their jerking dances. (Photo by Sean Gallup)

An East German civilian (L) shows an East German customs officer the contents of his Trabant (auto) at checkpoint Potsdamer Platz in East Berlin in this November 24, 1989 file picture, as East Germany enforcing stringent customs controls to avoid smuggling. (Photo by Reuters)

Russian soldiers are pictured next to the Reichstag building in this undated photo taken May 1945 in Berlin. Some 70 years on from the Battle for Berlin, instrumental in the end of World War II, Reuters photographer Fabrizio Bensch unearthed pictures by Red Army photographer Georgiy Samsonov, showing his portrayal of a city laid siege. Bensch bought an exactly equivalent FED camera, a Soviet copy of the German-made Leica II, choosing to use black and white film to capture images of the self-same locations he detected his way to in modern-day Berlin. (Photo by Georgiy Samsonov/Reuters/MHM)