Zoo keeper Ross Poulter holds a White's Tree Frog in Edinburgh Zoo's new tropical forest zone on September 9, 2011 in Edinburgh, Scotland. The Brilliant Birds Exhibit which brings together beautiful and rare birds from all over the world is now more colourful and unusual, with the unveiling of the zoo's new tropical forest zone bringing together a collection of vertebrates, invertebrates and amphibians for the very first time. (Photo by Jeff J Mitchell/Getty Images)

Customer Andreas Kroker looks at a 3D-printed figure of himself at the Twinkind 3D printing studio in Berlin, December 13, 2013. A 3D-printed likeness is produced by taking a 360 degree photographic scan of a person, which is then rendered into a 3D digital model and retouched to meet the requirements for printing. The printing machine uses this digital model to produce a high-resolution solid figure. Twinkind co-founder Timo Schaedel said, people often come to the session well-groomed, with fresh hair-cuts and their best clothes, “just as they used to do in the past, when they had their portrait taken in a photo studio”. (Photo by Thomas Peter/Reuters)

Jozsef Tari has been collecting miniature books since 1972, and is now the proud owner of over 4,500 literary works, including the world’s smallest book (2.9 x 3.2 mm).

A cook grills chicken during the Festival des Grillades, in the yard of the Culture Palace of Abidjan, September 5, 2015. The two day festival was iniated in 2008 to promote Ivorian cuisine, which revolves around grilled food. (Photo by Luc Gnago/Reuters)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Australian World War Two veterans place crosses and flags at graves before attending the French-British ceremony at the British War cemetery in Bayeux, June 6, 2014. REUTERS/Leon Neal/Pool