As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

AFP presents a photo essay on professional wrestler Gia Scott shot by photographer Jim Watson over several months in 2018. Kierra Scott – better known by her stage name Gia – is a rising star in the US pro wrestling scene. This month, the 19-year-old became the youngest ever female champion of the MCW wrestling league in Maryland. Here: Professional wrestler Gia Scott (R) tries to break free from the grip of professional wrestler Aria Palmer (L) during Autumn Armageddon 2018 in Galena, Maryland on October 6, 2018. (Photo by Jim Watson/AFP Photo)

In this June 1, 2016 photo, Maria Arias stands near her kitchen as she puts on earrings while getting ready for school in Caracas, Venezuela. So many students have fainted from hunger at Maria's school that administrators told parents to keep their children home until they could find more food. (Photo by Ariana Cubillos/AP Photo)

Pilgrims wearing traditional dresses take part during the Queen of Angeles pilgrimage in Alajar, southern Spain, September 8, 2015. Every year, devotees converge at the Arias Montano crag to pay homage to the Queen of Angeles during an annual pilgrimage which combines religious fervour and festive colour. (Photo by Marcelo del Pozo/Reuters)

“The Duke and Duchess of Cambridge”, “The Queen” and “Prince Harry” outside the Summerhall arts venue in Edinburgh, Scotland, where their creator Alison Jackson is holding a live performance of her work called La Trashiata. Debuting at the Edinburgh Festival Fringe and broadcast to Odeon Cinemas in association with Hibrow Productions, “La Trashiata” will feature a roster of Alison Jackson's brilliant lookalikes singing some of opera's most famous arias. The stage will be set for uncanny doppelgangers to each take to the stage and perform their amusingly appropriate song. (Photo by James Glossop/The Times/SIPA Press/News Syndication)

Central Palo Seco power station of the Puerto Rico Electric Power Authority (PREPA) is seen behind a cemetery, in San Juan, Puerto Rico on January 22, 2018. (Photo by Alvin Baez/Reuters)

Actress Julia Rose and American professional boxer Jake Paul leave little to imagination while frolicking in waterfall pool on Hawaii holiday in the last decade of November 2022. The couple are currently enjoying a mini-break in the US following Paul's win over Anderson Silva at the end of last month. (Photo by Instagram)