Freya Smith aged three, leads one of Erth’s giant dinosaur puppets across the road on August 6, 2019 in Edinburgh, Scotland. Australian theatre company Erth presents their best-selling show Dinosaur’s Zoo as part of Underbelly’s Fringe programme. Featuring giant dinosaur puppets which walk, roar and blink like the real thing, Dinosaur’s Zoo is a perfect example of edutainment for children of all ages, taking place at the McEwan Hall every day of the Fringe at 11am. (Photo by Jeff J. Mitchell/Getty Images)

Freya Smith aged three, leads one of Erth’s giant dinosaur puppets across the road on August 6, 2019 in Edinburgh, Scotland. Australian theatre company Erth presents their best-selling show Dinosaur’s Zoo as part of Underbelly’s Fringe programme. Featuring giant dinosaur puppets which walk, roar and blink like the real thing, Dinosaur’s Zoo is a perfect example of edutainment for children of all ages, taking place at the McEwan Hall every day of the Fringe at 11am. (Photo by Jeff J. Mitchell/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The new Amazon tablet called the Kindle Fire is displayed on September 28, 2011 in New York City. The Fire, which will be priced at $199, is an expanded version of the company's Kindle e-reader that has 8GB of storage and WiFi. The Fire gives users access to streaming video, as well as e-books, apps and music, and has a Web browser. In addition to the Fire, Bezos introduced four new Kindles including a Kindle touch model. (Photo by Spencer Platt/Getty Images)

The Bolenberg chapel sits on a rise overlooking vineyards where leaves change colors to mark a change in the season in Orschwihr in the Alsace region of France, October 12, 2015. (Photo by Jacky Naegelen/Reuters)

An Extinction Rebellion protestor holds up a sign saying “You Can Change Climate Change” in St Martin's Lane in London, United Kingdom on August 23, 2021. (Photo by James Veysey/Rex Features/Shutterstock)

A burning tank is in Daraa, on March 9, 2013. (Photo by Ali Abu-Salah/Reuters/Shaam News Network via The Atlantic)

A man performs a split as he practices Kung Fu at Beihai Park in Beijing, China August 20, 2017. (Photo by Reuters/China Stringer Network)