A performer dressed as a Hello Kitty poses inside a Hello Kitty-themed Taroko Express train in Taipei, Taiwan March 21, 2016. Lucky fans of Hello Kitty were among the first to ride a train themed after the iconic fictional character on its inaugural run in Taiwan on Monday. The Hello Kitty-themed Taroko Express train, the first in Taiwan, set off from the Shulin train station and will travel to Taitung on the east coast route. The Taiwan Railway Administration, which will introduce Hello Kitty merchandise, said it plans to adds more themed trains to its fleet. (Photo by Tyrone Siu/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Travis Gerrits of Canada competes during qualifying for the Mens Aerials at the FIS Freestyle Ski World Cup Aerial Competition at Deer Valley on January 10, 2014 in Park City, Utah. (Photo by Mike Ehrmann/Getty Images)

A man takes part in Belarus Wakeboard Cup in Minsk, Belarus June 18, 2016. (Photo by Vasily Fedosenko/Reuters)

Paramedics care for a woman who is ill after the Geelong Cup on Geelong Cup day at Geelong Racecourse in Melbourne, Australia, 19 October 2016. The Geelong Racing Club was founded in March 1865 at a public meeting at the British Hotel. The first Geelong Cup was held in 1872 over a distance of two miles. (Photo by Tracey Nearmy/EPA)

Inmates perform as cheerleaders during a soccer tournament inside the San Juan de Lurigancho prison, in Lima, Peru, Thursday, May 24, 2018. Inmates of 17 prisons, including four for women, participated in the First Interprison World Cup Lima 2018, organized by the National Penitentiary Institute. (Photoby Rodrigo Abd/AP Photo)

A Russia fan shows her support prior to the 2018 FIFA World Cup Russia Group A match between Russia and Saudi Arabia at Luzhniki Stadium on June 14, 2018 in Moscow, Russia. (Photo by Lars Baron – FIFA/FIFA via Getty Images)