#Petheadz – is an Instagram series by Zach Rose, a 23 year old photographer/filmmaker from Toronto. (Photo by Zach Rose)

Cool rider Ace on the back on the motorbike, on January 12, 2015, in Surabaya, Indonesia. A pair of dogs enjoy a bit of bark-and-ride – as they weave through Indonesiaís traffic on the back of a motorcycle. Wearing red-framed sunglasses and a helmet the two golden retrievers happily sandwich their owner on the fast bike. Unsurprisingly, the sight of the docile dogs hitching a fast ride in Surabaya, Indonesia, attracts a lot of attention from onlookers. Ace and Armani have been riding since they were just a few months old and now at the age of three the pair jump onto the bike whenever they think their owner is heading out. (Photo by Jefta Images/Barcroft Media/ABACAPress)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A pet horse tethered on land known as “The Cracker” in Tipton that may be seized by bailiffs on October 10, 2011 in Dudley, England. Horse lovers in Tipton are battling the local council over the tradition of keeping their horses tethered on public land near their homes. Locals say tradition that has been in existence for generations and believe it stems from the age of the canal when many local men used their horses to tow canal barges along the industrial Black Country canals. After a spate of horses running free Sandwell Council are now enforcing the law and impounding tethered horses. Locals are planning their next protest with a horse drive to the council headquarters to try and save their traditions. (Photo by Christopher Furlong/Getty Images)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

This picture taken on January 12, 2014 shows pet dogs, a yellow duck and a chicken in a skiing resort for a skiing competition in Sanmenxia, north China's Henan province. A tortoise beat a rabbit in a skiing competition held for pets and their owners in northern China, a report said on January 14. Cats and dogs faced off against a menagerie including a rooster and a yellow duck in a race to the finish line on snowy slopes in China's Hebei province, the state-run China News Service said. (Photo by AFP Photo)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)