A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

Google's vice president Alan Eustace looks out of his spacesuit into the stratosphere prior to a record-breaking skydive over New Mexico, in this still image taken from video October 24, 2014, a handout courtesy of the Paragon Space Development Corporation. Eustace was lifted up 135,890 ft (41,420 metres) by an enormous balloon while wearing a specially designed pressurized space suit, the Paragon Space Development Corporation said. Eustace remained in a free fall for approximately 4.5 minutes before landing safely nearly 70 miles (43.4 kms) from his launch point, setting a world record for the highest skydive and breaking the sound barrier in the process. Eustace landed safely on the ground just 15 minutes after he was lifted into the air. (Photo by Reuters/Paragon Space Development Corporation)

“Google is launching balloons into near space to provide internet access to buildings below on the ground. About 30 of the superpressure balloons are being launched from New Zealand from where they will drift around the world on a controlled path. Attached equipment will offer 3G-like speeds to 50 testers in the country”. – BBC News. Photo: A Google balloon sails through the air with the Southern Alps mountains in the background, in Tekapo, New Zealand. (Photo by Jon Shenk/Associated Press)