Two chimpanzees share a piece of watermelon at Taronga Zoo on December 23, 2010 in Sydney, Australia. (Photo by Rick Stevens/Taronga Zoo via Getty Images)

South Korean football fans react during a public screening in Seoul of the South Korea vs Russia football match at the 2014 World Cup in Brazil, early on June 18, 2014. (Photo by Ed Jones/AFP Photo)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

People stop to look at the thousands of so-called “love locks”, or “love padlocks”, that hang from a fence across the Hohenzollernbruecke bridge on September 13, 2011 in Cologne, Germany. Love locks are a growing phenomenon in cities across Europe and are meant by the couples who leave them behind as a symbol of their powerful and undying love for one another. (Photo by Dennis Grombkowski/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A participant runs through foam during the Love Foam Run race in Hsinchu, Taiwan May 29, 2016. (Photo by Tyrone Siu/Reuters)

An employee of Paris city Hall removes padlocks clipped by lovers on the fence of the Pont des Arts over the River Seine in Paris, December 9, 2014. For years, visiting couples have hung brass padlocks on the iron grills lining the city's bridges to symbolise their undying love – they write their names on the locks, then toss the key into the Seine below. About 700,000 love locks are added every few months and Paris officials say they are damaging the bridges and threatening safety because of the added weight. (Photo by Philippe Wojazer/Reuters)