South Korean football fans react during a public screening in Seoul of the South Korea vs Russia football match at the 2014 World Cup in Brazil, early on June 18, 2014. (Photo by Ed Jones/AFP Photo)

Two chimpanzees share a piece of watermelon at Taronga Zoo on December 23, 2010 in Sydney, Australia. (Photo by Rick Stevens/Taronga Zoo via Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

People stop to look at the thousands of so-called “love locks”, or “love padlocks”, that hang from a fence across the Hohenzollernbruecke bridge on September 13, 2011 in Cologne, Germany. Love locks are a growing phenomenon in cities across Europe and are meant by the couples who leave them behind as a symbol of their powerful and undying love for one another. (Photo by Dennis Grombkowski/Getty Images)

Photographer Anna Radchenko explores this theme in her project “Reverse Side of a Mother’s Love,” where mother love becomes more than just mother-daughter relationship and causes some strange feelings. She visualizes, sadly, typical psychological problems in parent-child relationship: unrealized wishes of the parents, excessive strictness, total control and overprotection.

“A photo series representing many cultures by illustrating romance in the LGBTQ community. “All Love Is Equal” is a campaign that I envision being seen on a global scale to raise awareness and build compassion. I, along with my producer/assistant, would like to travel to different countries throughout the world to create photos of LGBT members in love within culturally diverse settings”. (Photo and caption by Braden Summers)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.