Photographer Gregg Segal travelled the world to document children and the food they eat in a week. Partly inspired by the increasing problems of childhood obesity, he tracked traditional regional diets as yet unaffected by globalisation, and ironically, found that the healthiest diets were often eaten by the least well off. (Photo by Gregg Segal/The Guardian)

A patient buried in the hot sand looks out from under a shade that protects his face from the sun in Siwa, Egypt, August 12, 2015. In the searing heat of summer in western Egypt, at the hottest time of the day, sufferers of rheumatism, joint pain, infertility or impotence lie buried neck-deep in the sand of Siwa near Dakrour Mountain. Locals say taking a sand bath is a natural therapy with powers to cure many medical conditions. (Photo by Asmaa Waguih/Reuters)

Model Heidi Klum and TV personality Nick Cannon speak onstage during Nickelodeon's 24th Annual Kids' Choice Awards at Galen Center on April 2, 2011 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Hot Tub Cinema is an experience like no other. Combining relaxing hot tubs, great films and amazing spaces, it is a luxurious event that celebrates film in a fun and engaging way. Attendees can purchase whole tubs to share with friends or buy individual tickets to share with fellow hot tubbers. The tubs are cleaned, refilled and heated before every show. Popping-up throughout the year in London and around the UK, Hot Tub Cinema is also preparing to tour internationally in the near future. During the summer, we takeover rooftops in central London with astounding views across the city's inimitable skyline. For the autumn/winter we move indoors to continue the fun hidden away from the unpredictable weather.

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

Dozens of hot air balloons fill the sky on the second day of the 2024 International Balloon Festival (FIG) in Leon, Mexico, 16 November 2024. (Photo by Luis Ramirez/EPA)

A hot-air balloon flies over Metropolitan Park during the International Hot-Air Balloon Festival in Leon, state of Guanajuato, Mexico, on November 16, 2024. (Photo by Henry Romero/Reuters)

Hot air balloons in flight over Melbourne, Australia on January 24, 2022. (Photo by Rex Features/Shutterstock)