“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Eye of the Tower” by Mehmet Yasa; Verona, Italy. “The staircase and the bell looks like an eye. Architecture can fascinate us in many ways”. (Photo by Mehmet Yasa/Art of Building Photography Awards 2017)

Thailand’s Sanctuary of Truth is an all-wood building filled with sculptures based on traditional Buddhist and Hindu motifs. It is covered in intricate wood carvings, meant to depict complex ideas about ancient thought, human responsibility, and the cycle of life. (Photo by Yury Taranik/Getty Inages)

Rescuers search for survivors in the rubble of a collapsed residential building in Makongeni estate in Nairobi December 17, 2014. Three more bodies were recovered on Wednesday night from the building that collapsed in Makongeni estate in Nairobi, raising the death toll to four, Kenya Red Cross has reported. The residential building whose sixth floor was still under construction had allegedly not been cleared for occupation by the Nairobi City County and its owner has been missing since it collapsed. A search and rescue and rescue operation is ongoing for the unknown number of people still trapped under the rubble, Kenya Red Cross also reported. (Photo by Thomas Mukoya/Reuters)

A view of the construction site of the Chateau de Guedelon near Treigny in the Burgundy region of France, September 13, 2016. Blacksmiths, stonemasons and quarry men are hard at work in a Burgundy forest building a 13th-century-style castle using the most basic tools and materials, replicating the methods used hundreds of years ago to better understand them. (Photo by Jacky Naegelen/Reuters)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)

A man standing on the first cables during the construction of the Golden Gate Bridge with the Presidio and San Francisco in the background, San Francisco, California, 1935. (Photo by Underwood Archives/Getty Images)