As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

Statuettes in various forms of the lost-wax casting process are seen, including the wax figure, wax mold, shell mold, and patina coated statute of “The Actor” during a media event on the production of the statuettes for the 21th annual Screen Actors Guild (SAG) Awards at American Fine Arts Foundry in Burbank, California January 13, 2015. (Photo by Patrick T. Fallon/Reuters)

“Michael Jackson, the performer, consistently transcended racial and gender perceptions; Michael Jackson tribute artists, impersonators and lookalikes reflect this in that they embody a wide span of inspiration and intention. The current crop of impersonators are people who take great care in their appearance – some spend a lot of money and time on their make up and clothing, while others are more concerned with the physical gestures associated with his dances while expressing very little concern in the creation of an illusion”. – Lorena Turner. (Photo and caption by Lorena Turner)

The UK reality star Charlotte Crosby leaving Lucky Voice karaoke club on March 28, 2018 in London, England. (Photo by Barcroft Media)

“Mario Armando Lavandeira, Jr. (born March 23, 1978), better known as Perez Hilton (a play on “Paris Hilton”), is an American blogger and television personality. His blog, Perezhilton.com (formerly PageSixSixSix.com), is known for posts covering gossip items about musicians, actors and celebrities. He is also known for posting tabloid photographs over which he has added his own captions or “doodles”. His blog has garnered negative attention for its attitude, its active “outing” of alleged closeted celebrities and its role in the increasing coverage of celebrities in all forms of media.” – Wikipedia

Photo: Blogger Perez Hilton poses with a wombat during a visit to Taronga Zoo on June 13, 2011 in Sydney, Australia. (Photo by Perezhilton.com via Getty Images)

“Lorenzo Quinn (born May 7, 1966) is an Italian artist and sculptor and the fifth son of the actor Anthony Quinn. By the age of 21 he gained the respect of the New York art community when he was commissioned to make an art work for the United Nations of which a stamp was later made. Quinn was later selected to head the Absolut Vodka ad campaign for which only top international artists are chosen”. – Wikipedia

Photo: Lorenzo Quinn's Vroom Vroom sculpture is installed in its new setting on Park Lane on January 23, 2011 in London, England. The four-metre high sculpture, consists of a vintage Fiat 500, the first car that the sculptor ever bought, grasped by an oversized aluminium child's hand modelled from Quinn's son. The exhibition has previously been displayed in Valencia and Abu Dhabi. (Photo by Matthew Lloyd/Getty Images for Halcyon Gallery)