A Palestinian young woman from the Birzeit University looks on during clashes with Israeli security forces in Beit El, on the outskirts of the West Bank city of Ramallah, on October 7, 2015. New violence rocked Israel and the Israeli-occupied West Bank, including a stabbing in annexed east Jerusalem, even as Israel and Palestinian president Mahmud Abbas took steps to ease tensions. (Photo by Abbas Momani/AFP Photo)

A man pushes a tub carrying children as he gets them back home after school at a flooded area in Duchang, Jiangxi Province, China, June 27, 2016. (Photo by Reuters/Stringer)

Deadwood is pictured in the onetime spa and resort town Epecuen, November 5, 2015. Over the past few years the town of Epecuen, located 550 km (341 miles) southwest of Buenos Aires, has been attracting tourists with its eerie apocalyptic atmosphere after a flood submerged it in salt water for more than two decades. Photo by Enrique Marcarian/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A Palestinian protester uses a sling to hurl stones towards Israeli troops during clashes near the Jewish settlement of Bet El, near the occupied West Bank city of Ramallah October 5, 2015. Violence intensified in Jerusalem and the West Bank on Sunday after Israelis were targeted in two stabbing attacks and a Palestinian was killed in a clash with Israeli troops, officials said. (Photo by Mohamad Torokman/Reuters)

In this October 29, 2013 photo, Daniel smokes marijuana inside his apartment where he uses a hydroponics system to grow his weed in Mexico City. “I'm not a narco, dude. I just like to smoke”, said Daniel, who spoke on condition that his last name not be used because, he said, his home-grow operation is "super-illegal" despite being for personal use only. (Photo by Eduardo Verdugo/AP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A squid in the Red Sea. Underwater photographer Andrey Nekrasov, 42, photographed bigfin reef squid in the pitch black Red Sea putting on an extraordinary light show when the sun goes down. (Photo by Andrey Nekrasov/Medavia/ABACAPress)