Volunteers transport an inflated sphere into a canoe to be lowered in MacArthur Park Lake during the installation of Portraits of Hope's exhibition “Spheres at MacArthur Park” in Los Angeles, California August 21, 2015. The installation will feature about 3,000 inflatable hand-painted spheres. (Photo by Mario Anzuoni/Reuters)

Malabon Zoo owner Manny Tangco holds a full-grown but very small rooster named “Small But Terrible” from Malaysia to compare it with the giant red rooster from France named “Mr. Universe” as they are shown to the media as part of the “Roosters of the World” exhibition to celebrate the “Red Fire Rooster” in the Chinese lunar calendar Friday, January 27, 2017 in suburban Malabon city north of Manila, Philippines. The Roosters of the World exhibition features roosters from countries as the United States, Japan, United Kingdom, France, China, Malaysia, Indonesia and Poland. (Photo by Bullit Marquez/AP Photo)

Teyana Taylor attends the CFDA Fashion Awards at the Brooklyn Museum of Art on June 03, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

A Tai Yai boy waits for a ceremony to begin at Wat Don Chedi on April 7, 2014 in Mae Hong Son, Thailand. Poy Sang Long is a Buddhist novice ordination ceremony of the Shan people or Tai Yai, an ethnic group of Shan State in Myanmar and northern Thailand. Young boys aged between 7 and 14 are ordained as novices to learn the Buddhist doctrines. It's believed that they will gain merit for their parents by ordaining. (Photo by Taylor Weidman/Getty Images)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A farmer rides a truck in a village near Nong Khai, Thailand, September 16, 2015. (Photo by Jorge Silva/Reuters)

Danusorn Sdisaithaworn, 10, poses for a portrait during an annual Poy Sang Long celebration, a traditional rite of passage for boys to be initiated as Buddhist novices, while he visits a relative's house outside Mae Hong Son, Thailand, April 4, 2018. (Photo by Jorge Silva/Reuters)