As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“The Carnival Triumph finally made port on Thursday night, after what should have been an idyllic four-day cruise turned into a grueling week-long ordeal for more than 3,000 passengers and 1,000 crew. Some kissed the ground as they disembarked the ship, while others swore never to go on another cruise again. Many spoke of the well-documented unsanitary conditions on board the 272-metre Triumph, which lost power in the Gulf of Mexico on Sunday”. – Tom Dart and Adam Gabbatt via Guardian

Photo: Kendall Jenkins of Houston kisses the ground after stepping off the Carnival ship Triumph (Photo by AP Photo)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

An Apple Inc., employee holds the new white iPhone 4 at the Apple store April 28, 2011 in Palo Alto, California. The long awaited white iPhone, first announced in June of 2010, went on sale worldwide for the first time today. (Photo by David Paul Morris/Getty Images)

Microphones are seen in front of Frida, a female Chihuahua, after the San Francisco Board of Supervisors issued a special commendation naming Frida “Mayor of San Francisco for a Day” in San Francisco, California November 18, 2014. Frida, a previously unknown female Chihuahua, has won her first political office, being named Mayor of San Francisco for the day as part of a campaign to support the city's animal shelter. (Photo by Stephen Lam/Reuters)

A combination picture shows Aleppo's Umayyad mosque, Syria, before it was damaged on March 12, 2009 (top) and after it was damaged (bottom) December 13, 2016. (Photo by Omar Sanadiki/Reuters)

Paris authorities began draining the Canal Saint-Martin, a popular waterway that attracts tourists and revelers in the French capital's trendy northeastern 10th arrondissement, for the first time in 14 years, Paris, January 5, 2016. (Photo by Christophe Geyres/SIPA Press/Newscom)

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)