In this November 17, 2014 photo, Pancho, a domesticated huitia, confronts a camera, in Bainoa, Cuba. With their rope-like, dark tails, long front teeth, and whiskers that appear to be vibrating, huitias look like giant rats. They measure nearly a foot long (about 30 centimeters), with the largest ones weighing in bigger than a small dog. (Photo by Ramon Espinosa/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this February 28, 2015 photo, teammates struggle to lift a bull off the trapped leg of a charro, during the bull riding event at a charreada in Mexico City. National Charros Association President Manuel Basurto Rojas said: “We in charreria are taking things into our own hands. We have codes, we have rules, for how to treat the animals. On the other hand, there is a lot of danger involved for the men doing these tricks”. (Photo by Rebecca Blackwell/AP Photo)

Emperor penguins gathered together to keep their chicks warm in these pictures. Marine scientist Frederique Oliver snapped the protective parents in Antarctica as they huddled against the huge winds.The adorable birds have to battle temperatures on -20 degrees Celsius as well as winds of up to 40 knots on the ice. (Photo by Frederique Oliver/Caters News)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A woman carries a water pump to work on February 11, 2017 in Almolonga, Guatemala. The Mayan town in the western highlands district of Quetzaltenango has surged in prosperity in recent years with high-productivity vegetable farming, exporting much of its excess crops to neighborning El Salvador. (Photo by John Moore/Getty Images)

Life-sized body cast statues of “Another Place” created by the artist Antony Gormley look out to sea on April 12, 2011 in Crosby, England. Prospective Liberal Democrat candidiate Jack Colbert says the upkeep of the statues costs GBP 250,00 annually and they should be scrapped with the money being spent on frontline services. (Photo by Christopher Furlong/Getty Images)

“The Yao nationality is a government classification for various minorities in China. They form one of the 55 ethnic minority groups officially recognized by the People's Republic of China, where they reside in the mountainous terrain of the southwest and south”. – Wikipedia

Photo: A woman combs her hair at the Huangluo Village of the Yao ethnic group in Guilin, south China's Guangxi Zhuang Autonomous Region, July 15, 2012. The Huangluo Village of the Yao ethnic group locates at the Longji Terraces in Heping Town of Longsheng County in Guilin. Women here have the tradition of keeping long hair. They believe that long hair brings good luck and fortune. The average length of hair of 180 women in the village is 1.7 meters. (Photo by Lu Boan/Xinhua)