“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Danny McWilliams, 56, is seen at his 36-foot-long replica of Walt Disney movie version of the Nautilus submarine from Jules Verne's “20,000 Leagues Under the Sea” at his rural home in Ellijay, Georgia, USA, 04 December 2013. (Photo by Erik S. Lesser/EPA)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)

A man standing on the first cables during the construction of the Golden Gate Bridge with the Presidio and San Francisco in the background, San Francisco, California, 1935. (Photo by Underwood Archives/Getty Images)

The sun begins to set over this rusty beachside mansion that has been left abandoned for more than 25 years in Thailand, June 2017. A deserted beachside mansion in southern Thailand has retained its beauty – despite no one living there for more than 25 years. In June this year abandoned photographer, Dax Ward, ventured to the Prachuap Khiri-Khan Province to capture the haunting attraction on camera. (Photo by Dax Ward/Barcroft Images)

Meet Claire, the 3-year-old bull terrier travels the world with Dutch photographer Alice van Kempen, 48, and poses for photographs in abandoned buildings. Van Kempen seeks out abandoned places to photograph in pursuit of her passion for urban exploring, bringing along her globetrotting pooch as her trusted companion. Here: Claire plaiyng the piano in an abandoned Cafe in Luxembourg. (Photo by Alice van Kempen/Caters News)