Pablo Holcer tests out a VR system made by Neurable that allows the user to control with their thoughts as the EEG headset interprets thoughts into actions in the VR environment at SIGGRAPH 2017 in Los Angeles, California, July 31, 2017. (Photo by Mike Blake/Reuters)

The walls of Sydney's Town Hall Station are bedecked to resemble a Woolworths' supermarket shelf in Australia's first virtual supermarket, at Town Hall Station on February 19, 2012 in Sydney, Australia. (Photo by Marianna Massey/Getty Images for Woolworths)

Avigail Collins and Daisy Lowe attend Liudmila X Avigail Collins Launch Party on July 13, 2017 in London, England. (Photo by Kintzing.com for Liudmila x Avigail Collins/SilverHub/Rex Features/Shutterstock)

Eurocopter's X³ high-speed hybrid helicopter demonstrator performs, September 6, 2010. The Eurocopter X³ (X-Cubed) is an experimental high-speed compound helicopter developed by Eurocopter (now Airbus Helicopters). A technology demonstration platform for Eurocopter “high-speed, long-range hybrid helicopter” or H³ concept, the X³ achieved 255 knots in level flight on 7 June 2013, setting an unofficial speed record for a helicopter. (Photo by Reuters/HO/Eurocopter/Penna)

David LaChapelle, Land Scape Anaheim, 2013, chromogenic print, 70 3/4 x 95 inches, 179.7 x 241.3 cm, edition of 3. Image courtesy of the artist and Paul Kasmin Gallery. (Photo by David LaChapelle Studio)

Rapper Nicki Minaj attends TIDAL X: 1015 on October 15, 2016 in New York City. (Photo by Brad Barket/Getty Images for TIDAL)

Models promote a condom brand at the first Shenzhen s*x Culture Festival on September 21, 2007 in Shenzhen of Guangdong Province, China. The festival aims to increase awareness about reproductive health and popularise s*x education. (Photo by China Photos/Getty Images)