Pablo Holcer tests out a VR system made by Neurable that allows the user to control with their thoughts as the EEG headset interprets thoughts into actions in the VR environment at SIGGRAPH 2017 in Los Angeles, California, July 31, 2017. (Photo by Mike Blake/Reuters)

The walls of Sydney's Town Hall Station are bedecked to resemble a Woolworths' supermarket shelf in Australia's first virtual supermarket, at Town Hall Station on February 19, 2012 in Sydney, Australia. (Photo by Marianna Massey/Getty Images for Woolworths)

Model Kendall Jenner poses on the red carpet as she arrives for the screening of the film “Mal de pierres” (From the Land of the Moon) in competition at the 69th Cannes Film Festival in Cannes, France, May 15, 2016. (Photo by Yves Herman/Reuters)

American dancer Julianne Hough is seen on September 12, 2022 in New York City. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Revellers take part in an annual block party known as “Cordao de Prata Preta”, one of the many carnival parties to take place in the neighbourhoods of Rio de Janeiro, February 6, 2016. (Photo by Pilar Olivares/Reuters)

The “EMIEW3” robot (R) demonstrates communicating with a visitor during a press preview in Tokyo on April 8, 2016. Japanese electronics giant Hitachi unveiled its humanoid customer service and guidance robot “EMIEW3” and “remote brain” robotics IT platform. (Photo by Toshifumi Kitamura/AFP Photo)

Leicester City hostesses take pictures in front of a billboard as people gather to watch the team's English Premier League soccer match against Everton on a big screen, in Bangkok, Thailand, May 7, 2016. (Photo by Jorge Silva/Reuters)